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What Are We Proposing To Prospects Really?

I came to this quesion after reading an article written by about George Eastman, founder of Kodak.

At a rally for his sales force he asked, “What is this product we are selling?” His words brought to mind what are we really offering, a membership to SFI (and/or 5 streams of income) or a dream of financial freedom and independence. It’s like selling the sizzle not the steak. An observation made by restauranteurs.

People are interested in the “idea” of having what you’re offering more so than the offer itself.

Be sure to read the article about George Eastman: http://www.businessknowhow.com/marketing/hot-button-marketing.htm

It’s good to get into the heads of our leader’s and captain’s of industry. Because President Donald Trump has made another outrageous statement, I thought I’d add one of his quotes:

“Get going. Move forward. Aim high. Plan a takeoff. Don’t just sit on the runway and hope someone will come along and push the airplane. It simply won’t happen. Change your attitude and gain some altitude. Believe me, you’ll love it up here”…Donald J Trump

Be sure and go to the links I suggest for getting mostly free adverting and join. You’ll find them terrific resources for traffic in a pinch:

For thousands of Leads that accumulate daily,

For free Leads and Auto responder,

For a terrific affiliate plan and cheapest traffic ad plans,

Don’t forget Social Media Platforms such as Facebook.com, Twitter.com, and Classified Ads Listings. Another resource Entreprenuer.com, as the backbone of ALL your advertising.

Gerri Lewis-Yip
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Home Business Ideas and Opportunities

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