SEO, Should You Learn To Do It Yourself?
Thought I’d share one of my recently archived newsletters with you today.
This is something I’m presently working on and my newsletter is a good example of some of the important things you should consider about SEO. Should I do it myself?
For some the mere thought of having to merge SEO (search engine optimization) into their marketing regiment leaves them cold with dread. And that it keeps changing all the time
doesn’t help either. But can you do it yourself?
But the fact is SEO is necessary if you hope to compete in today’s search results. The competition is getting too fierce to rank without taking advantage of every edge you can avail yourself of.
The question is, do you do it yourself or hire an SEO person or firm to do it for you? My feeling is that you should do some of it, at least so you know enough not to get ripped off by those you hire, and then leave it to the people who make it their business.
Optimizing your web pages is something you should learn.
There are a few basic things like title tags, permalinks, internal linking schemes, keyword
tags, and basic linking principles.
~title tag –
An HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot. Permalinks are often rendered simply, that is, as friendly URLs, to be easy for people to type and remember.
~internal linking scheme –
An internal linking scheme is a technique used mostly for content marketing, that links one page of a website to a different page on the same website. It aids in navigation, page authority and delineates patterns and hierarchy. Careful, misuse is frowned upon!
~keyword tags –
A keyword tag is a Meta element that is located within the HTML of a web page. Keyword tags hold eight to ten keywords or keyword phrases that include common misspellings of the main page topic or terms that directly pertain to the content of the page.
~basic linking principles –
In computing, linked data (often capitalized as Linked Data) is a method of publishing structured data so that it can be interlinked and become more useful through semantic queries. It builds upon standard Web technologies such as HTTP, RDF and URLs, but rather than using them to serve web pages for human readers, it extends them to share information in a way that can be read automatically by computers. This enables data from different sources to be connected and queried.
Principles; Use URLs to name (identify) things. Use HTTP URLs so that these things can be looked up (interpreted, “unreferenced”). They provide useful information about what a name identifies when it’s looked up, using open standards such as RDF, SPARQL, etc. Refer to other things using their HTTP URL-based names when publishing data on the Web.
Once you have this down, you’ll be able to self-optimize most of what you create.
When you hire out for SEO, understand that this is not a one and done proposition. Getting your site or page to the top of the Google search results is not easily achieved, and can take some time depending on the competitiveness of the keyword term.
Be ready to hang in there for a while, or if you’re not, seek out other methods of traffic generation such as PPC (pay-per-click) or any of the other many ways to generate traffic that don’t depend on Google.
SEO can help you get highly ranked, and bring you a lot of that terrific traffic that the top spots enjoy. But it’s not cheap, (at least in terms of hours) and sometimes not fast. That said, stick with it long-term and SEO can bring you great rewards!
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P.P.S. I’m an affiliate for the products referenced in my emails. That means I make money if you decide to buy something. But I only tell you about the really good stuff – the stuff that works. My goal is to partner with you and help you build a successful business online. I hope you understand that. If you have questions, or want to get in touch with me, just reply to this email. I’m human… 🙂
…………. added 4.15.18
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