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Motivational Quote by Johann Wolfgang von Goethe

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When starting a business you have to know your strengths, weaknesses, opportunities and threats.


*What can you do well?

* How you can stand apart from your competitors?

*Do you possess strong research and development capabilities?

*What internal resources do you have?

*What kind of tangible assets (capital, credit, distribution channels or technology) you own


*Which areas need improvement to compete with strongest competitors

*What does your business lack?

*Are there any limited resources?

*Is your business in a poor location?


*What opportunities exist in your market?

*How can these benefit you?

*Is the perception of your business positive?

*Had there been changes in the market lately?


*Who are your potential competitors

*Factors to control to prevent the risks to your business

*Is there anything deteriorating your revenues or profits?

*What threatens your marketing efforts?

These pointers are your constant considerations for your business.

Gerri Lewis Yip


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